Brand Protection & Enforcement
"Power of enforcement – it's more than protection; it's your shield, your defense, and the strength your brand commands."
Brand Protection – An Urgent Necessity for Safeguarding Businesses
Recognizing the importance in India
Illegal trade, piracy and counterfeit products are global concerns that impact virtually every economy around the world including India. According to the OECD report, Counterfeiting And Pirated Goods are worth nearly Half A Trillion Dollars a year or around 2.5% Of Global Trade. A recent consumer perception study conducted jointly by ASPA and CRISIL has unveiled alarming statistics, indicating that counterfeiting constitutes a substantial 25-30% of the market (State of Counterfeiting in India 2022).
Offline brand protection in India is essential due to widespread counterfeiting, unauthorized distribution, and gaps in online enforcement. Fake products infiltrate unregulated retail markets, hidden warehouses, and parallel imports, causing revenue loss, brand dilution, and consumer risks.
A robust online and offline protection strategy combining legal action, supply chain monitoring, and collaboration with authorities is a key to safeguarding brand integrity and preventing counterfeit trade.
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BRAND PROTECTION INSIGHT
Counterfeiting costs India ₹2.6 trillion annually. Our comprehensive protection strategies safeguard your brand's integrity and revenue.
RESOURCES
• Custom Recordals: Border enforcement strategies
• Online Monitoring: Digital brand protection
• Legal Action: IP enforcement & litigation
• Risk Assessment: Sector-specific analysis
Top Sectors at Risk
ASPA-CRISIL report - 2022
Illicit goods trade stood at ₹2.6 trillion in FY 2019-20 in India and affecting almost all sectors. It is on the rise and heavily bleeding the country, industry, and consumers by large.
India alone has faced losses of over US$7 billion in the year 2019-2020 and it has lost over 3 million jobs due to the precipitative effects of the counterfeits industry.
How Can We Help?
Comprehensive Solutions for End-to-End Brand Protection
Online Brand Protection:
A specialized team of experts focused on online brand protection, ensuring swift detection and action against infringers.
Offline Brand Protection (India):
Strategic Collaboration with Local Indian Agents: Comprehensive offline brand protection, including market surveys, test purchases, sample testing in laboratories, and intelligence gathering to track counterfeit sources.
Robust Legal Support:
An experienced legal team that consolidates investigation findings, secures injunction orders, and pursues civil and criminal remedies to stop infringing activities and claim damages from infringers.
Our Enforcement Services
CUSTOM RECORDALS
The enforcement of intellectual property rights at Indian borders is primarily governed by The Customs Act, 1962 read with The Intellectual Property Rights (Imported Goods) Enforcement Rules, 2007. These Rules enable right holders to record their IP with Indian Customs to block infringing imports. The Central Board of Indirect Taxes and Customs (CBIC), under the Ministry of Finance, oversees all customs operations. Each major port and airport in India has its own Commissionerate of Customs with dedicated officers responsible for enforcement actions, including IPR monitoring.
BRAND PROTECTION IS A REVENUE-BOOSTING STRATEGY, NOT A COST!
Strengthen customer trust, eliminate counterfeits, and maximize revenue and ROI through comprehensive brand protection strategies.
In today's competitive market, protecting your brand isn't just about legal compliance—it's about safeguarding your business's most valuable asset. Counterfeit products can erode customer trust, dilute your brand value, and directly impact your bottom line.
With the Indian market facing ₹2.6 trillion in annual counterfeit losses, proactive brand protection has become essential for businesses of all sizes. Our approach combines legal expertise with market intelligence to identify threats early and enforce your rights effectively.
